by Carlos Gonzalez
Corporate Communications Specialist
Hi, I'm Carlos Gonzalez
After 5+ years working across every stage of the communications cycle —from strategic planning to content creation— I can transform your organization's missions into engaging content that sparks action in your audience.
In a world where video leads the conversation, I offer a decisive advantage: a blend of strategic vision and hands-on creative execution. This combination allows me to turn complex ideas into measurable growth, leveraging sharp messaging and compelling visual storytelling.
Strategic Communications
I lead a group of volunteers to deliver valuable content and events for the professional Latinx community in the GTA.
Achievements:
📈 Grew web traffic from Instagram by 112% (Q1, 2025)
📊 Achieved and maintained a strong organic engagement rate of 14% on LinkedIn over the last eight months (average industry benchmark is 2–5%).
🏅 Over 30% organic follower growth on LinkedIn.
ALPFA Toronto
September 2024 - Present
Content Creation
Visual Storytelling
Visual storytelling is one of the most powerful forces shaping today's organizations. I leverage video, photography, and design to create clear narratives that deepen audience connection, strengthen brand loyalty, and accelerate growth. Every project I deliver is built to move people — and move metrics.
Click on each image to learn more.
Copywriting
Copywriting is the foundation of powerful communication. I create clear, persuasive messages that resonate with audiences, reinforce brand identity, and accelerate results. Whether it’s an ad, a web blog, or a script, my writing always drives toward measurable impact and follows SEO principles.
Think about it as Union Station in Toronto. If you’re aiming for a destination —such as a dream job— but don’t know the exact route to get there, The Tech Effect Community can guide you in the right direction. While other members go on their path, you’ll have the chance to learn and contribute to their journey while you work on yours.